Best Marketing Automation Software 2018

Read our comprehensive reviews of the best marketing automation systems to help grow your business.

MailChimp: Most Popular Email Marketing Software for Small Businesses

Founded in 2001 and headquartered in Atlanta, MailChimp has quickly grown into one of the most recognized email marketing services in the world, and is currently used by over 15 million businesses. One of MailChimp's primary selling points is that it requires minimal technical expertise, and no coding capabilities, in order to create professional marketing campaigns.

Highlights

  • Enables businesses to create professional-looking emails and newsletters without having to hire a graphic designer or web developer.
  • Free for smaller mailing lists
  • Provides many types of signup forms to help you grow your email subscriber list

Price

  • Free for up to 2,000 subscribers and 12,000 emails/month.
  • Growing Business tier starts at $10/month up to $25/month (depending on number of subscribers), and includes support, and automation / autoresponder.
  • Additional $199/month in addition to the $10-$25/month for Pro features like advanced customer segmentation capabilities, and multivariate testing.
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Ideal for small businesses whose needs are met by MailChimp's free package.

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Constant Contact

With over 650,000 users all over the world, Constant Contact is one of the largest and fastest growing email marketing providers in the world. The system is best known for its user-friendly interface that helps small businesses and nonprofits create targeted email campaigns. Users are able to create professional-looking emails through an intuitive drag-and-drop editor, which requires no technical expertise or coding abilities in order to get started. You can also customize any of the pre-built templates in order to match your business's branding and messaging. Read our in-depth Constant Contact review

Highlights

  • Easy to import existing contact lists from multiple sources and file formats
  • Strong list management and segmentation functionality
  • High email deliverability rate of 97% and emails comply with current CAN-SPAM and CASL legislation

Price

  • Free 60 day trial through our referral link (no credit card required)
  • Pricing based on number of email contacts, starting at $20/month
  • Receive 15% off if you pay 6 months in advance; nonprofits can receive up to 30% off by prepaying
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Ideal for small businesses and nonprofits looking for an easy-to-use email marketing platform.

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AWeber

With over 100,000 customers, AWeber has gained a strong reputation in the industry with its easy-to-use software and award-winning customer service. The software incorporates an intuitive drag-and-drop editor and has over 700 customizable templates, making it quick and easy to build simple autoresponder sequences. The company is available 7-days per week via phone or online chat, while an online knowledge base of video tutorials helps to educate customers and provide valuable email marketing information.

Highlights

  • Easy-to-use software with a minimal learning curve
  • Includes an extensive set of built-in templates
  • Award-winning customer support that includes phone, email, live chat, online knowledge base, video tutorials, and free live webinars

Price

  • Starts at $19/month for up to 500 subscribers, up to $149/month for up to 25,000 subscribers
  • Discounted rate for quarterly and annual subscriptions
  • Free 30 day trial
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Good option for small businesses and entrepreneurs looking for a basic, budget-friendly marketing platform to help create professional emails and marketing campaigns.

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MailMunch: Popular Lead Generation Solution for Small Businesses

MailMunch is a popular lead generation solution that enables you to capture leads by easily embedding opt-in forms on your website. Currently used by over 50,000 businesses, MailMunch allows users to quickly create professional opt-in forms without writing any code, and without requiring any technical expertise.

Highlights

  • Easy tool to help capture leads
  • Works with several popular platforms (Shopify, WordPress, etc.) and integrates with major email marketing providers, such as MailChimp and Constant Contact.
  • Offers a wide array of opt-in forms that are optimized for conversion.

Price

  • $12-$60/month, with the $12/month and $20/month packages being the most suitable packages for small and medium-sized businesses
  • Free package available for 1 website and unlimited forms
  • 60 day money back guarantee
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Perfect for small and medium-sized businesses who want a quick way to embed forms to capture leads from their website.

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Zoho CRM

Zoho CRM is a comprehensive CRM geared towards small and medium-sized businesses, and includes advanced features to manage the entire sales process. A recent overhaul of the software has significantly improved the user experience to provide an crisp, easy-to-navigate interface.

Highlights

  • Free for up to three users
  • Extensive customization options and integrations
  • Strong automation capabilities

Price

  • Free version available for up to three users
  • Most popular plan costs $35/month per user and includes all basic CRM functionality plus advanced features, including Zia (Zoho's new interactive AI chatbot)
  • Free 15 day trial (no credit card required)
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With a rich set of features and extremely affordable, Zoho CRM is a top option for small to medium-sized businesses to automate, manage, and improve customer relationships and increase their sales.

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SignUp Genius: Affordable Event Management Tool

Founded in 2008, SignUpGenius simplifies the process of organizing events and volunteers by supplying online signup forms for a range of organizations regardless of their size or budget.

Highlights

  • Includes 900+ professionally designed signup forms
  • Offers an excellent fully-functional free plan, suitable for individuals and small groups
  • Participants don’t need to create a SignUpGenius account to register for an event or make payments

Price

  • Offers free plan for individuals
  • Paid plans range from $99-$499/year
  • Free 14 day trial
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SignUpGenius is a powerful event management tool that helps create online signup forms and coordinate group events.

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HootSuite: Most Popular Platform for Managing Social Media Activity

Hootsuite is a social media management platform that is designed to help users manage all of their social media activity in one central location. Whether you’re a an enterprise business or a startup, Hootsuite can be a powerful tool that helps you optimize all of your social media efforts.

Highlights

  • Suitable for businesses that need to update many social media accounts at once
  • Provides easy access to custom "streams" of content on your dashboard, which can track your own social media streams, and also help aggregate relevant content from other accounts
  • Automatically collects analytics to help you track the success of your social media campaigns
  • Low learning curve

Price

  • Ranges from $19/month-$499+/month, depending on number of users and social media profiles
  • Free tier also available
  • 30-day free trial for Professional and Team pricing tiers
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Ideal for businesses looking to take their social media presence to the next level.

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